American Sustainable Rubber Co.
American Sustainable Rubber Co. was founded to explore the the growth of genetically modified dandelion roots in a hydroponic setting as an alternative source of natural rubber. I worked for American Sustainable Rubber as Vice President of Strategy. I was responsible for creating the brand from the ground up, building interest in the market through public relation tactics, and supporting general operations as needed. I collaborated and lead the venture with a team member from Chicago Venture Partners.
For American Sustainable Rubber Company, I hired a video production team to join me onsite and film a video to excite people about the project. While onsite, I framed shots, directed the subject matter experts, and provided direction on the final product.
This video was produced to provide more insight into the science of how to take natural rubber from the TK dandelion within a hydroponic system. As a complicated topic, I wanted to make it understandable to the average, retail investor.
This video was part of the original American Sustainable Rubber launch to help provide context to how natural rubber can come from the TK dandelion roots.